Technology and Local News

What are new technologies that can help sustain local news ? How can local news get and leverage user data? How can small publishers take advantage of social media and minimize the negative impacts of social platforms?

Excludable goods

Stop the Presses

Personalization and bundling

Audience information and advertising

Automation and bots

Conclusion

For marketing folks at startups who use data, tell stories, want better results, and to be happier at work.